Okay, so let's say that you haven't quite gotten the hang of creating your own little ebooks yet.

No problem. Just write a one-page article or mini report related to the product you are selling (or are "thinking" of selling in the future!)

How hard is it to do this? Not hard at all. Pick a subject that you're really interested in and know a lot about - something that others would also find interesting. And start writing about it.

You can also pick something that you don't know much about but have always been really interested in learning more about! (You can also pick one of the topics I list in my "special-interest products" article that I mentioned about earlier.)

Next, go to any popular search engine or directory (yahoo.com, google.com, etc.) and dig up information on that subject. Start reading some articles on it and increase your knowledge base. Become your own expert! Once you know enough about it, write your own darned article! :-)

It's really that easy. Don't let anyone tell you it's difficult. Heck, almost everything's difficult the first time you try it. The trick is to try it a second time, and a third ... and pretty soon, you'll be a pro.

At the end of each article, insert your 'resource box.' (A paragraph containing your name, copyright information, web site address, email, etc.)

One extra tip I'll give here is...include information in your article that was a little harder for you to dig up, stuff that most other writers are not offering. That way, you'll differentiate yourself from anyone else who may have decided to write about the same subject. (You know how it is, most people will grab the low-hanging fruit and run with it, wondering why no one wants to accept their article. You know why: It's because their article is exactly the same as the other 67 articles on the subject.)

The better and more unique your report is, the more people will want it. Try to present it from a different angle/perspective. Give people something to think about. Shake them up a little. Offer great value that proves you're an expert in this area.

That’s been one of my biggest secrets to success in this business. I try to offer my readers a unique perspective, a unique twist, a unique idea. That’s what gets them excited and keeps them wanting more of my stuff. You can do the same with your products and reports.

When people read such reports that offer great value and reveals to them things they really wanted to know about (that other people aren’t revealing), they will want more from you.

It's like offering a spoonful of your best dessert to them. But, just a spoonful. You don't have to give the whole store away. As soon as they get a taste of this and enjoy it, guess what? They'll want more.

What you are giving them should hold value on it’s own. It shouldn’t be a sales letter disguised as a report. It has to contain real value. But give them a taste, not your entire store.

Now...once you have your article ready, don't go passing it out to people one-at-a-time. No fishing poles, remember? Use a net!

You need to approach ezine publishers and web site owners that already have a large audience, provided their publications are related to your product, of course.

Offer them a good article with solid, unique content. If needed, offer to let them customize the links so they can get a commission off any sales the article generates.

And, whenever possible, request that they send your article out as a 'solo mailing' in the form of a "special report" instead of mailing it with one of their regular ezine issues. (A solo mailing usually has a better response rate since your article will be the only thing getting all the attention from the readers.) Some publishers will agree to do this for you, some won't. If they don't, have them send it with their regular ezine issue.

Want to make it a little easier? Approach only those marketers who are looking for fresh, new articles! (The "second" targeted group, remember?) Don't just go where there are a lot of fish, go where the fish are hungry!

You can find many directories and sources online that list publishers who are seeking articles. Just do a search on any popular search engine.

Here are a few sources where you can search for ezines on a specific topic...

www.ezinesearch.com

www.ezineseek.com

www.e-zinez.com

www.bestezines.com



Be sure to find out whether a particular ezine is accepting articles or not before you submit to it. Most ezine listings will provide you with this information.


This is really a fairly easy and extremely powerful technique that very few people understand, and even fewer use. Most others are still blind to it or have just "assumed" that it's not that effective. Just a handful of strategically placed articles can create a steady, continuous stream of visitors to your site. The more articles you can get out there, the better.

Work on getting at least one article out every month. If you can do more, do it!

Want to make it viral? Offer anyone who reads the article the option to distribute it to others, provided they publish it with your "resource box" (your copyright information, website, email, etc.) at the end of it.

How about offering everyone an opportunity to customize the links in the report (or resource box) so they can also earn a commission every time someone visits your site through their links?!

How much more excited will they be to distribute your customizable report, versus all the other people’s reports that don’t offer customization? (That’s the added twist that will vault you to the top of the heap!)

The very first time I correctly used this strategy on one of my reports, I had hundreds of links all over the Internet leading back to my site, within a few weeks!

You can also allow your affiliates to publish your articles to their lists or web sites. Offer them the option to customize the links in your article/resource box so they can earn a commission.

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