This is another technique that is being used incorrectly by many people. Most of them are not producing substantial results.

Again, the problem is not the strategy itself. Let me explain with an example...

Allen Says, the genius behind The Internet Marketing Warriors, is a master at this!

Here's what he did...

First, he created some ebooks packed with powerful, valuable information that others could use. These weren't large ebooks, by the way. But the content was definitely gold. And that's what makes it work!

Next, he put his links on them that would lead the readers to his site. (Of course, he had a killer sales letter ready to take orders at the site.)

Then, he offered these ebooks out to anyone and everyone - absolutely FREE!

But he went one step further. He also gave everyone free distribution rights so they could give the ebook away to others!

But that's not all he did! He also made the ebooks brandable so that his distributors could "customize" the links in the book and earn a commission every time someone ordered something through those customized links!

Do you see how much more value he created for his distributors? How much more motivated do you think his distributors were to pass out his ebook knowing that they could make money each time someone ordered through their customized link within the book?

See, I believe Allen was smart enough to stop...and ask himself..."How can I offer them what they want? How can I create so much value for them that they can't help but pass the ebook out to others?"

Most people would have just created an ebook, inserted their own links...and stopped there. Why? Because most people are selfishly focused only on what they can get out of the deal.

Instead, they should be focused on creating value for the other person first! Offer them a free (quality) product they can give away or sell. Allow them to customize the product with their personal information and you've just given them a lot more reason to do what you want them to do.

Now for the little power twists...

So, how can you get maximum leverage out of this technique?

Easy. Set up a two-tier commission payout plan in place so that the original distributors of your reports can even allow ‘their’ clients to ‘re-brand’ the ebooks. Everybody earns a commission, and you make a few bucks off every single order – which can get into the thousands very quickly, IF done right.

Here’s another twist…Instead of passing your ebook out to individuals at random, why not create a viral ebook specifically for one marketer who has a large customer base! And allow him to customize the ebook with his own links or ID.

Make it very clear to the person that he/she is the only one to whom you're offering this ebook & distribution rights. Make them feel special. And, keep your promise. (If s/he doesn't accept, you can then offer it to someone else with a large list.)

Can you see how that differs from what other people would offer this person? Can you imagine how your offer will stand out among all the other offers laying on the table?

Wanna take it even further? Let the person know that everyone he distributes the ebook to can also sell it to others! - i.e. he also gets to offer "resell rights" to others! But allow him to keep his customized links in the ebooks that others sell. Suddenly, you've just motivated him a lot more on distributing your ebook. And you've also given all the readers an extra product they can sell.

Or, you can also offer the two-tier payment plan, as mentioned earlier. Simple little twists like these are helping to make new millionaires out there every day.

Oh, by the way... the joint venture technique that I mentioned above can also be improved on more by offering the other person a "viral" ebook! Maybe even a viral ebook that the individual can "customize." Heck, why not set it up so that everyone who gets a copy can distribute it to others!!! :-)

There's no law stopping you from combining two or more techniques into one. If it helps make the end result more effective, by all means do it.

Do you see the power that's hidden behind these simple strategies when executed correctly?

You know, almost everyone's heard of the basic techniques. Some have even heard of the additional twists on the core techniques. Yet, most people are just not using them to their full potential. We have millions of people out there trying to hammer a nail in with a screwdriver. The tool is not to blame, it’s the ‘application.’


Oh...If you haven't yet created your own products and are thinking to yourself that you're not very good at writing, let me ask you this...

Is building your customer base by the thousands worth your spending some time on improving your writing? You know it is!

Look...writing is not hard. The sooner you start writing, the sooner you'll get the hang of it. The more you write, the better you'll become.

And if you think that you can't write an entire ebook, then create the ebook "one-article-at-a-time." Break your subject matter up into sections and write about each section as a separate article. Then, arrange the articles in a logical order and...Voila! You've got your own ebook!

It’s a skill worth learning. Where else can you get paid for putting “words” onto paper?! This is an amazing business to be in.

Listen… my writing style makes me a lot of money. But, do you think I was born with this skill? Heck no! I had a natural knack for it, but I still had to learn the basics and refine my skills. And it has paid off handsomely. It’s one of the best investments of my ‘time’ that I’ve made!

But… if you still don’t want to write yourself, no problem. Worst case scenario? Get someone else to write the book FOR you, and get their permission to put your name on it as the author. Some of the top marketers are using this strategy right now to easily create a line of products, without doing any of the work. You can too.


The keys to having success with viral marketing:

Viral marketing is useless if your viral ebooks and reports don’t get passed around. That’s the entire premise behind “viral” marketing – it has to be spread around to others! Here are the keys to getting that done:

1. You MUST give other people a strong incentive to pass your viral tool (ebook, report, article, etc.) on to others! If you don’t do this, your viral tools will never spread. Exposure/traffic, commissions, residual income, customization, etc. are all great incentives to get others to pass your viral tools around.

2. You MUST make it EASY for them to set up and pass your viral tools around. Otherwise, they will never be able to spread it to others. Provide them with easy-to-follow instructions on branding, uploading, and distributing your viral tools.

3. Your viral tools (reports, ebooks, etc.) must get CONSUMED! In other words, your reports and ebooks need to be read and used! If I just download your viral ebook but never read it, I will never click on your offers, or go to your site, or continue to pass on the viral tool to others! No movement equals no traffic equals no profit! Give them compelling reasons to actually read your viral tools. This is where “direct-response” skills come in handy.

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