1) How To...

An "How To.." headline grabs your prospect’s attention because it tells their brain they are about to learn something new that could benefit their lifestyle. The headline should get their attention and explain how to get their benefit faster, cheaper, easier, etc.

Example:

"How To Get Out Of Debt In 1 Year Or Less!"

2) Unlock...

An "Unlock..." headline grabs your prospect’s attention because when something is locked-up it's perceived as being more valuable. Your product would of course be the key that will unlock the benefit for them.

Example:

"Unlock The Secrets Of Selling High Ticket Items!"

3) Discover...

A "Discover..." headline grabs your prospect’s attention because it gives your prospects a sense of adventure. It's just like in a story when someone discovers a treasure chest or a lost artifact.

Example:

"Discover 3 Simple Ways To Reduce Your Unwanted Wrinkles!"

4) ...Exposed

An "...Exposed" headline grabs your prospect’s attention because it sounds as if somebody was trying to hide something. Your prospects will want to know what was being covered up and why.

Example:

"Used Car Dealer Sales Tricks Exposed!"

5) ...Explained

An "...Explained" headline grabs your prospect’s attention because it will give them a clear picture of a benefit they may not understand how to get. If there is something you don't understand and it could benefit you, wouldn't you want it explained?

Example:

"Top Search Engine Optimization Strategies Explained!"

Headlines Exposed  

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