1) Turn your ad into an article. It could be a story, or how-to article. This will lead readers into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch. For example, you could start your ad, “Once upon a time…” or “Free Report! How to....”.

2) You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. For example, you could say, "Our new e-book would make a nice edition to the report. Just click here to add it to your order. It's only $15 more."

3) Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. You could also offer them other things in return for referrals like free e-books, free software, coupons, discounts, etc.

4) When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. For example, just imagine how many sales you could have with 1000 affiliates selling for you. It could eliminate ever buying any paid advertising again!

5) Use the phrase "invest in our product" instead of the words “buy” or “purchase”. This makes prospects feel they're investing in their future if they buy. You could also tell people how much others have got back from your product by publishing testimonials of people who have made money or reaped the benefits.

Copywriting Gems  

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