1) Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the Internet. It would become a viral contest. Of course the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.

2) Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an e-book, etc. For example, you could sign you sales letter, "(your name) Author of the e-book (title)." Another example "(your name) Ph.D."

3) Add a chat room or message board to your web site. People want to interact with other people who have the same interests as them. For example, you could say on your web site, "Chat With Other Web Marketers!" Another example, "Talk With Other Cancer Survivors."

4) Host a free hall of fame or museum on your web site. It should be related to your target audience. It should attract people just like offline ones do. For example, if your target audience is music buffs, you could create a gallery of old, rare album covers. Another example, if your target audience is baseball card collectors, you could create a online museum of old baseball cards.

5) Write your ideas on paper; both good and bad ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success. For example, you may have a whole list of ideas and you could take two or three of them and create a new product or service to sell.

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