1) Professional Interview - You would ask an expert for an interview in exchange for free publicity. The interview would be about their professional life. You want the interview to be long enough to fill up your information product.

2) Personal Interview - You would ask an expert for an interview in exchange for free publicity. The interview would be about their personal life. You want the interview to be long enough to fill up your information product. This would involve someone of fame with enough interest for others.

3) Group Interview - You would ask a number of experts for an interview in exchange for free publicity. You want all the interviews to be about the same subject so it coincides with your information product. The interviews can be shorter since you would have many experts. They can also be done at different times and then combined.

4) One Question Interview - You would ask many experts one single question that would require a long answer in exchange for free publicity. When you ask one question, it tightly focuses the subject of your information product. Very good for a bonus to your main offer.

5) Tips, Strategies, Secrets, Etc. - You would ask a number of experts about their tips, strategies, secrets, etc. on a particular subject in exchange for free publicity. They could be very small pieces of information so you will need to have many contributors.

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