1) Turn part of your web site into a Members Only web site. Instead of charging for access, use it as a free bonus for one of your products. If you want to charge access, give them a little free information and include links on your web site that take them to an order page to get the rest of the information.

2) Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections. You could also send a ‘thank you’ e-mail to people who submit their classified ad to your web site. Just include a brief ad or signature file about the product you're selling.

3) Let your past offline customers know about your web site. When they visit and sign up to your e-zine, it will remind them to shop at your online store in the future too. Some day you may not need that expensive offline store. Your web site might create most of your profits for you.

4) Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales. Of course, you could also send your e-zine in HTML format but some people don't like it or can't read it. You could show pictures of your products in your e-zine.

5) Take on as many of your business' chores as you can handle; outsource what you can't. Only you can determine how your business operates. You don't want too many people making all your decisions, but you don't want to take on so much responsibility that you become a workaholic.

Selling Principles  

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